{"id":13218,"date":"2026-02-20T07:20:51","date_gmt":"2026-02-20T07:20:51","guid":{"rendered":"https:\/\/studium-und-dann.com\/?p=13218"},"modified":"2026-03-18T17:09:45","modified_gmt":"2026-03-18T17:09:45","slug":"mit-frauenfussball-das-gesellschaftliche-klima-verbessern-jan-ueber-seinen-job-als-marketingkoordinator-bei-werder-bremen","status":"publish","type":"post","link":"https:\/\/studium-und-dann.com\/?p=13218","title":{"rendered":"Mit Frauenfu\u00dfball das gesellschaftliche Klima verbessern: Jan-Luca Lossau \u00fcber seinen Job als Marketingkoordinator bei Werder Bremen"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/01\/Folge-03-Jan-Luca-Lossau.mp3\"><\/audio><\/figure>\n\n\n\n<p style=\"font-size:26px;font-style:normal;font-weight:600\">In dieser Folge sprechen wir mit Jan-Luca Lossau \u00fcber seine Arbeit als Marketingkoordinator des Frauenfu\u00dfballs bei Werder Bremen. Du erf\u00e4hrst, wie ihn sein Studium der Kulturwissenschaften und BWL an der Leuphana Universit\u00e4t dank vieler interdisziplin\u00e4rer Perspektiven gut auf seinen heutigen Job vorbereitet hat und warum es wichtig ist, sich bei der Berufs- und Studienwahl dar\u00fcber bewusst zu sein, wof\u00fcr man sich wirklich begeistern kann. Au\u00dferdem erz\u00e4hlt Jan davon, wie es ist, als Fan f\u00fcr einen Fu\u00dfballverein zu arbeiten und wie der Frauenfu\u00dfball seiner Meinung nach zu einer positiven Ver\u00e4nderung der Gesellschaft und der Fankultur beitragen kann.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top fullwidth-inhalt has-black-color has-text-color has-background has-link-color wp-elements-df311a830eec004ad25a20ea7692a0f2\" style=\"background-color:#fbbc43;grid-template-columns:auto 35%\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-fa77798231efa51c21071fc59c33335c\">Jan zu seinem Job als Marketingkoordinator f\u00fcr Frauenfu\u00dfball:<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color has-medium-font-size wp-elements-55d25c3440b3aa9467f92cc5a11fbd0a\">\u00bbIch glaube nur, dass der Frauenfu\u00dfball halt eine wahnsinnige Power hat und Potenzial, eben auch neue Zielgruppen an den Gesamtfu\u00dfball, sag ich mal, zu binden.\u00ab<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"1170\" src=\"https:\/\/studium-und-dann.com\/wp-content\/uploads\/2025\/08\/Episode-dunkel-1170x1170.jpg\" alt=\"Bild zur Episode, worauf das Logo der Leuphana-Universit\u00e4t und das Logo des Podcasts (&amp;-Zeichen, welches \u00fcber eine Linie mit einem Papierflieger verbunden ist) zu sehen sind. \" class=\"wp-image-364 size-full\" srcset=\"https:\/\/studium-und-dann.com\/wp-content\/uploads\/2025\/08\/Episode-dunkel-1170x1170.jpg 1170w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2025\/08\/Episode-dunkel-770x770.jpg 770w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2025\/08\/Episode-dunkel-150x150.jpg 150w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2025\/08\/Episode-dunkel-768x768.jpg 768w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2025\/08\/Episode-dunkel-1536x1536.jpg 1536w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2025\/08\/Episode-dunkel-2048x2048.jpg 2048w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2025\/08\/Episode-dunkel-100x100.jpg 100w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2025\/08\/Episode-dunkel-370x370.jpg 370w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-outermost-social-sharing alignright has-small-icon-size has-icon-color is-style-logos-only is-content-justification-center is-layout-flex wp-container-outermost-social-sharing-is-layout-16018d1d wp-block-outermost-social-sharing-is-layout-flex\"><li style=\"color: #228597; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-facebook  wp-block-outermost-social-sharing-link\">\n\t<a 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class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1063\" height=\"450\" src=\"https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Universitaet_Leipzig_Logo.png\" alt=\"Logo der Universit\u00e4t Leipzig\" class=\"wp-image-13219 size-full\" srcset=\"https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Universitaet_Leipzig_Logo.png 1063w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Universitaet_Leipzig_Logo-770x326.png 770w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Universitaet_Leipzig_Logo-768x325.png 768w\" sizes=\"auto, (max-width: 1063px) 100vw, 1063px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Kulturwissenschaften<\/strong>, Universit\u00e4t Leipzig<\/p>\n\n\n\n<p>M.A.\/2017-2020<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background edu-separator is-style-wide\" style=\"background-color:#228597;color:#228597\" id=\"edu-separator\"><\/div>\n\n\n\n<div class=\"wp-block-media-text\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/01\/Leuphana_Logo.png\" alt=\"Logo der Leuphana Universit\u00e4t L\u00fcneburg\" class=\"wp-image-13094 size-full\" srcset=\"https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/01\/Leuphana_Logo.png 1080w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/01\/Leuphana_Logo-770x770.png 770w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/01\/Leuphana_Logo-150x150.png 150w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/01\/Leuphana_Logo-768x768.png 768w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/01\/Leuphana_Logo-100x100.png 100w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/01\/Leuphana_Logo-370x370.png 370w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Kulturwissenschaften und BWL<\/strong>, Leuphana Universit\u00e4t L\u00fcneburg<\/p>\n\n\n\n<p>B.A.\/2012-2016<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background edu-separator is-style-wide\" style=\"background-color:#228597;color:#228597\" id=\"edu-separator\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"1170\" src=\"https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Werder_Bremen_Logo_klein-1170x1170.png\" alt=\"Logo des SV Werder Bremen\" class=\"wp-image-13222 size-full\" srcset=\"https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Werder_Bremen_Logo_klein-1170x1170.png 1170w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Werder_Bremen_Logo_klein-770x770.png 770w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Werder_Bremen_Logo_klein-150x150.png 150w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Werder_Bremen_Logo_klein-768x768.png 768w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Werder_Bremen_Logo_klein-100x100.png 100w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Werder_Bremen_Logo_klein-370x370.png 370w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Werder_Bremen_Logo_klein.png 1400w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Marketingkoordinator f\u00fcr Frauenfu\u00dfball<\/strong>, SV Werder Bremen<\/p>\n\n\n\n<p>Aufgaben im Job: Marketingkampagnen konzipieren und umsetzen, Aktionen planen, Stadion- und Eventformate vermarkten und begleiten, Partnerschaften aufbauen und betreuen, neue Zielgruppen ansprechen,  Frauenfu\u00dfball als eigenst\u00e4ndiges Businessmodell entwickeln <\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<details id=\"wpcast-accordion\" class=\"wp-block-details wpcast-accordion has-white-color has-text-color has-background has-link-color has-medium-font-size wp-elements-41c14367b2aa4abfff228d711ac77ce7 is-layout-flow wp-block-details-is-layout-flow\" style=\"background-color:#228597;font-style:normal;font-weight:400;text-transform:none\"><summary>KAPITELMARKEN<\/summary>\n<p>00:00 \u2013 Intro<\/p>\n\n\n\n<p>00:40 \u2013 Vorstellung unseres Gasts Jan<\/p>\n\n\n\n<p>00:52 \u2013 Jan \u00fcber seine Arbeit als Marketingkoordinator <\/p>\n\n\n\n<p>07:02 \u2013 Arbeit f\u00fcr Werder Bremen als Fan <\/p>\n\n\n\n<p>20:11 \u2013 Jans Studium der Kulturwissenschaften und BWL an der Leuphana<\/p>\n\n\n\n<p>33:48 \u2013 Ausblick und Abschluss<\/p>\n<\/details>\n\n\n\n<h3 class=\"wp-block-heading\">Links zur Folge<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:300\">LinkedIn Profil: <a href=\"https:\/\/www.linkedin.com\/in\/jan-luca-lossau\/\" type=\"link\" id=\"https:\/\/www.linkedin.com\/in\/jan-luca-lossau\/\">LinkedIn<\/a><\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:300\">Arbeitgeber: <a href=\"https:\/\/www.werder.de\" type=\"link\" id=\"https:\/\/www.werder.de\">SV Werder Bremen<\/a><\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:300\">Hochschule: <a href=\"https:\/\/www.leuphana.de\" type=\"link\" id=\"https:\/\/www.leuphana.de\">Leuphana Universit\u00e4t L\u00fcneburg<\/a>, <a href=\"https:\/\/www.uni-leipzig.de\" type=\"link\" id=\"https:\/\/www.uni-leipzig.de\">Universit\u00e4t Leipzig<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In dieser Folge sprechen wir mit Jan-Luca Lossau \u00fcber seine Arbeit als Marketingkoordinator des Frauenfu\u00dfballs bei Werder Bremen. Du erf\u00e4hrst, wie ihn sein Studium der Kulturwissenschaften und BWL an der Leuphana Universit\u00e4t dank vieler interdisziplin\u00e4rer Perspektiven gut auf seinen heutigen Job vorbereitet hat und warum es wichtig ist, sich bei [&#8230;]<\/p>\n","protected":false},"author":14,"featured_media":7859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[10,11,71],"tags":[12,14,17,24,27,35,39,47,48,49,50],"qtserie":[9],"class_list":["post-13218","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-podcast","category-interview","category-studium-und-dann-episoden","tag-studium","tag-alumni-stories","tag-alumni","tag-wirtschaft","tag-leuphana","tag-media","tag-kulturwissenschaften","tag-bwl","tag-marketing","tag-fussball","tag-universitaet-leipzig","post_format-post-format-audio","qtserie-studium-und-dann-episoden"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mit Frauenfu\u00dfball das gesellschaftliche Klima verbessern: Jan-Luca Lossau \u00fcber seinen Job als Marketingkoordinator bei Werder Bremen - STUDIUM &amp; DANN?<\/title>\n<meta name=\"description\" content=\"In dieser Folge sprechen wir mit Jan-Luca Lossau \u00fcber seine Arbeit als Marketingkoordinator des Frauenfu\u00dfballs bei Werder Bremen. 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