{"id":16578,"date":"2026-03-27T07:11:39","date_gmt":"2026-03-27T07:11:39","guid":{"rendered":"https:\/\/studium-und-dann.com\/?p=16578"},"modified":"2026-05-05T10:47:25","modified_gmt":"2026-05-05T10:47:25","slug":"content-fuer-millionen-von-fussballfans-janosch-leuffen-ueber-seine-arbeit-als-social-media-redakteur-bei-bayer-04-leverkusen","status":"publish","type":"post","link":"https:\/\/studium-und-dann.com\/?p=16578","title":{"rendered":"Content f\u00fcr Millionen von Fu\u00dfballfans:\u00a0Janosch Leuffen\u00a0\u00fcber seine Arbeit als Social-Media-Redakteur bei\u00a0Bayer 04 Leverkusen"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/03\/Studium-und-dann-Janosch-Leuffen.mp3\"><\/audio><\/figure>\n\n\n\n<p style=\"font-size:26px;font-style:normal;font-weight:600\">In dieser Folge sprechen wir mit Janosch Leuffen \u00fcber seine Arbeit als Social-Media-Redakteur beim Fu\u00dfballbundesligaverein Bayer 04 Leverkusen. Du erf\u00e4hrst, wie er t\u00e4glich Fans online up to date h\u00e4lt und wie er es schafft, in den verschiedenen Social-Media-Formaten immer den richtigen Ton zu finden, selbst, wenn es f\u00fcr den Verein in sportlicher Hinsicht einmal nicht so gut l\u00e4uft. Au\u00dferdem berichtet Janosch davon, wie ihn sein Bachelorstudium in Online-Journalismus an der Hochschule Darmstadt, w\u00e4hrend dem er auch selbst beim Campus-TV mitgewirkt hat, optimal auf seinem heutigen Job vorbereitet hat.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-top fullwidth-inhalt has-black-color has-text-color has-background has-link-color wp-elements-e6df99ba183f84ecf2e29f14bf7eed74\" style=\"background-color:#a94611;grid-template-columns:auto 35%\"><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading has-white-color has-text-color has-link-color wp-elements-460e64385121df2742325a85bad16ace\">Janosch \u00fcber seine Arbeit als Social Media Redakteur bei Bayer 04 Leverkusen<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color has-link-color has-medium-font-size wp-elements-fbca0231f2b67998545b251666035369\">\u00bbF\u00fcr mich als Fan dann jetzt auch da zu unterst\u00fctzen, in dem Bereich, ist nat\u00fcrlich irgendwie so ein Traum.\u00ab<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"1170\" src=\"https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/HS_Darmstadt_neu-1170x1170.jpeg\" alt=\"Bild zur Episode, worauf das Logo der Hochschule Darmstadt und das Logo des Podcasts (&amp;-Zeichen, welches \u00fcber eine Linie mit einem Papierflieger verbunden ist) zu sehen sind. \" class=\"wp-image-16452 size-full\" srcset=\"https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/HS_Darmstadt_neu-1170x1170.jpeg 1170w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/HS_Darmstadt_neu-770x770.jpeg 770w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/HS_Darmstadt_neu-150x150.jpeg 150w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/HS_Darmstadt_neu-768x768.jpeg 768w, 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z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on WhatsApp\t\t<\/span>\n\t<\/a>\n<\/li>\n\n\n<li style=\"color: #228597; \" class=\"outermost-social-sharing-link outermost-social-sharing-link-telegram  wp-block-outermost-social-sharing-link\">\n\t<a href=\"https:\/\/telegram.me\/share\/url?url=https%3A%2F%2Fstudium-und-dann.com%2F%3Fp%3D16578&#038;text=Content%20f%C3%BCr%20Millionen%20von%20Fu%C3%9Fballfans%3A%C2%A0Janosch%20Leuffen%C2%A0%C3%BCber%20seine%20Arbeit%20als%20Social-Media-Redakteur%20bei%C2%A0Bayer%2004%20Leverkusen\" aria-label=\"Share on Telegram\" rel=\"noopener nofollow\" target=\"_blank\" class=\"wp-block-outermost-social-sharing-link-anchor\">\n\t\t<svg width=\"24\" height=\"24\" viewBox=\"0 0 128 128\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M28.97 63.324c18.657-8.128 31.098-13.487 37.323-16.076 17.774-7.393 21.467-8.677 23.874-8.72.53-.009 1.713.122 2.48.745.648.525.826 1.235.911 1.733.085.498.191 1.633.107 2.52-.963 10.12-5.13 34.677-7.25 46.012-.898 4.796-2.664 6.404-4.375 6.561-3.716.342-6.538-2.456-10.138-4.815-5.633-3.693-8.815-5.991-14.283-9.594-6.319-4.164-2.222-6.453 1.379-10.193.942-.98 17.318-15.874 17.634-17.225.04-.169.077-.799-.297-1.131-.375-.333-.927-.22-1.325-.129-.565.128-9.564 6.076-26.996 17.843-2.554 1.754-4.868 2.609-6.94 2.564-2.286-.05-6.681-1.292-9.95-2.354-4.007-1.303-7.193-1.992-6.915-4.205.144-1.152 1.731-2.33 4.761-3.536Z\"><\/path><\/svg>\t\t<span class=\"wp-block-outermost-social-sharing-link-label screen-reader-text\">\n\t\t\tShare on Telegram\t\t<\/span>\n\t<\/a>\n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Akademischer Werdegang<\/h3>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"1170\" src=\"https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Darmstadt_Logo_neu-1170x1170.jpg\" alt=\"Logo der Hochschule Darmstadt\" class=\"wp-image-16454 size-full\" srcset=\"https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Darmstadt_Logo_neu-1170x1170.jpg 1170w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Darmstadt_Logo_neu-770x770.jpg 770w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Darmstadt_Logo_neu-150x150.jpg 150w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Darmstadt_Logo_neu-768x768.jpg 768w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Darmstadt_Logo_neu-1536x1536.jpg 1536w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Darmstadt_Logo_neu-2048x2048.jpg 2048w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Darmstadt_Logo_neu-100x100.jpg 100w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/02\/Darmstadt_Logo_neu-370x370.jpg 370w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Online-Journalismus, <\/strong>Hochschule Darmstadt<\/p>\n\n\n\n<p>B.A.\/2011-2014<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-separator has-text-color has-alpha-channel-opacity has-background edu-separator is-style-wide\" style=\"background-color:#228597;color:#228597\" id=\"edu-separator\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-media-text\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"1170\" src=\"https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/03\/Bayer_04_Leverkusen_Logo-1170x1170.png\" alt=\"Logo von Bayer 04 Leverkusen\" class=\"wp-image-16579 size-full\" srcset=\"https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/03\/Bayer_04_Leverkusen_Logo-1170x1170.png 1170w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/03\/Bayer_04_Leverkusen_Logo-770x770.png 770w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/03\/Bayer_04_Leverkusen_Logo-150x150.png 150w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/03\/Bayer_04_Leverkusen_Logo-768x768.png 768w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/03\/Bayer_04_Leverkusen_Logo-1536x1536.png 1536w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/03\/Bayer_04_Leverkusen_Logo-2048x2048.png 2048w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/03\/Bayer_04_Leverkusen_Logo-100x100.png 100w, https:\/\/studium-und-dann.com\/wp-content\/uploads\/2026\/03\/Bayer_04_Leverkusen_Logo-370x370.png 370w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Social-Media-Redakteur<\/strong>, Bayer 04 Leverkusen<\/p>\n\n\n\n<p>Aufgaben im Job: Planung und Ver\u00f6ffentlichung von Social-Media-Content f\u00fcr Bayer 04 Leverkusen, Betreuung der Kan\u00e4le auf YouTube, Instagram, Facebook, X und WhatsApp, Produktion und Planung von Video- und Social-Media-Formaten, Community-Management und Fan-Interaktion, Zusammenarbeit mit Grafik- und Videoteams sowie Beobachtung von Social-Media-Trends<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<details id=\"wpcast-accordion\" class=\"wp-block-details wpcast-accordion has-white-color has-text-color has-background has-link-color has-medium-font-size wp-elements-a10b44141090e4d2325850b7b06b3506 is-layout-flow wp-block-details-is-layout-flow\" style=\"background-color:#228597;font-style:normal;font-weight:400;text-transform:none\"><summary>KAPITELMARKEN<\/summary>\n<p>00:00 \u2013 Intro<\/p>\n\n\n\n<p>00:36 \u2013 Vorstellung unseres Gasts Janosch<\/p>\n\n\n\n<p>02:13 \u2013 Aufgaben als Social-Media-Redakteur<\/p>\n\n\n\n<p>03:37 \u2013 Arbeit als Fan f\u00fcr den Verein<\/p>\n\n\n\n<p>21:16 \u2013 Tipps f\u00fcr Interessierte, die in einem \u00e4hnlichen Bereich arbeiten m\u00f6chten<\/p>\n\n\n\n<p>23:41 \u2013 Studium an der Hochschule Darmstadt <\/p>\n\n\n\n<p>32:41 \u2013 Ausblick und Abschluss<\/p>\n<\/details>\n\n\n\n<h3 class=\"wp-block-heading\">Links zur Folge<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:300\">LinkedIn Profil: <a href=\"https:\/\/www.linkedin.com\/in\/janosch-leuffen-b20158180\/\" type=\"link\" id=\"https:\/\/www.linkedin.com\/in\/janosch-leuffen-b20158180\/\">LinkedIn<\/a><\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:300\">Arbeitgeber: <a href=\"https:\/\/www.bayer04.de\/de-de\" type=\"link\" id=\"https:\/\/www.bayer04.de\/de-de\">Bayer 04 Leverkusen<\/a><\/li>\n\n\n\n<li class=\"has-medium-font-size\" style=\"font-style:normal;font-weight:300\">Hochschule: <a href=\"https:\/\/www.bayer04.de\/de-de\" type=\"link\" id=\"https:\/\/www.bayer04.de\/de-de\">Hochschule Darmstadt<\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In dieser Folge sprechen wir mit Janosch Leuffen \u00fcber seine Arbeit als Social-Media-Redakteur beim Fu\u00dfballbundesligaverein Bayer 04 Leverkusen. Du erf\u00e4hrst, wie er t\u00e4glich Fans online up to date h\u00e4lt und wie er es schafft, in den verschiedenen Social-Media-Formaten immer den richtigen Ton zu finden, selbst, wenn es f\u00fcr den Verein [&#8230;]<\/p>\n","protected":false},"author":14,"featured_media":13114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[10,11,71],"tags":[12,14,17,32,48,49,69,70],"qtserie":[9],"class_list":["post-16578","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-podcast","category-interview","category-studium-und-dann-episoden","tag-studium","tag-alumni-stories","tag-alumni","tag-hochschule-darmstadt","tag-marketing","tag-fussball","tag-social-media","tag-journalismus","post_format-post-format-audio","qtserie-studium-und-dann-episoden"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Content f\u00fcr Millionen von Fu\u00dfballfans:\u00a0Janosch Leuffen\u00a0\u00fcber seine Arbeit als Social-Media-Redakteur bei\u00a0Bayer 04 Leverkusen - STUDIUM &amp; DANN?<\/title>\n<meta name=\"description\" content=\"In dieser Folge sprechen wir mit Janosch Leuffen \u00fcber seine Arbeit als Social-Media-Redakteur beim Fu\u00dfballbundesligaverein Bayer 04 Leverkusen. 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